Yvette noel schure biography
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Beyoncé's Publicist Yvette Noel-Schure Says a Bully Almost Ruined Her Career
Oprah once told a group of Harvard graduates: “There is no such thing as failure. Failure is just life trying to move us in another direction.” In our series The Setback, OprahMag.com digital director Arianna Davis chats with successful women about a life obstacle they thought was the worst thing that happened to them—until it ended up being the best thing.
Ask anyone to name the most powerful woman in music right now, and it won’t take them very long to say, “Beyoncé.” But while many of us are familiar with the female figures who have helped Queen Bey reach icon status—like her former Destiny’s Child groupmates Kelly Rowland and Michelle Williams, and her mother, Tina Knowles—there’s another woman who's helped buoy the singer to superstardom: Her publicist, Yvette Noel-Schure.
As her publicist, Noel-Schure is the one who's been responsible for getting Beyoncé exposure since she was 14 ye
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Yvette Noel-Schure
Yvette Noel-Schure,Publicist at Parkwood Entertainment
“I grew up in the Caribbean and as an immigrant child, there’s nothing that’s taught to you with more passion than hard work. Do not feel bad if you’re the gods one left there. Get it done. Finish it. Wake up early. Wake up with the sun. I grew up with my grandparents mostly, and the only music in the house was Catholic hymns. Once in a while I heard some calypso on the radio, and I heard reggae—a lot of Bob Marley, and a calypso singer called Mighty Sparrow.
"When inom came to this country, inom just had just one career path in mind. I wanted to be a writer. inom took an internship at Gannett Westchester Newspapers—they were the same company as USA Today—and I realized that summer that I didn’t want to do hard news. Then I got offered to do work for a zine called Black Beatmagazine, and I interviewed everybody you can think of. LL Cool J came to the interview with his mother and his grandmother, and inom
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The Bey Keeper: Yvette Noel-Schure Stands Between the World and Beyoncé
The first time I met Yvette Noel-Schure was by mistake. I was on my way to see Beyoncé and Jay-Z’s On the Run II tour, but Los Angeles traffic prevented me from arriving at a reasonable hour. I sprinted to the ticket booth, only to discover the windows were closed for the evening. Heaving and sweating, with the sounds of “Diva” booming from inside the stadium, I was crushed. But there, standing at the shuttered window, was a woman holding an envelope with my name on it. Fresh-faced in a floral jumpsuit with not a hair out of place, she handed me my tickets. I nearly collapsed in gratitude, and asked for her name: “I’m Beyoncé’s publicist,” she said. She smiled and walked away.
The second time I met Noel-Schure was under more carefully planned circumstances, months later in her office, a tiny, candlelit oasis with a diffuser pumping a scent called “Peace” into the air. It is here, inside the Manhattan offic